In India animals play a great role traditionally, some are worshipped being representative figures of god, some are considered incarnations of deities and most of them come from the mighty tales like the Ramayana and the Mahabharata. Hindus believe in reincarnation, we always reincarnate, it is a constant cycle, so all living creatures have souls, that include trees and plants, the end of the reincarnation cycle end when we find Moksha or Nirvana.
This piece is a metaphor that conveys human qualities from animals that are worshipped in the Hindu relgion. Each animal is worn as a symbol of empowerment. So to start on with the dear, an animal often known for non-violence, peace, calm and is also considered a protected animal that connot be tamed by humans. The Hindu faith associated the deer with the goddess Saraswati, who represents knowledge, music and the arts. As the consort of Brahma (The creator) and the wife of Vishnu, the goddess is responsible for the birth of the Vedas (Hindu Scriptures still used to this day), the oldest sacred text of Hinduism. In one myth, Saraswati takes the form of a red deer (called Rohit). Since she is the goddess of learning, men who saw themselves as intelligent would wear deerskin for clothing and sat upon mats made from deerskin.
Then comes the tiger. Tigers occupy an important place in the Indian culture. Since ages, it has been a symbol of magnificence, power, beauty and fierceness and has been associated with bravery and valor. The tiger also has a significant place in Hindu mythology as the vehicle of Goddess Durga the godess of courage.
Then comes the peacock. In Hinduism, Peacock remains in Lakshmi's presence, the goddess of good compassion, fortune, and fortitude. He also has a connection with Hindra, the god of rain and thunder, whose waters give a new look and life to the earth — hence considered as a form of support. Peacocks are also known as harbingers of rain which is a very helpfull way to signal the outpouring of rain to the farmers.
In hinduism and buddhism the meaning of the elephant ressemble. In India the elephant is a symbol for power, dignity, intelligence and peace. As a symbol of wisdom, the elephant is said to attain old age and with all its wisdom. The animal is highly revered for its strength and power. With different species, the white elephant having been chosen by Buddha was because he wanted to use it for his many incarnations. The white elephant is a rare animal and their appearance today will still be considered a phenomenon of the gods. It is the most positive animal symbol known with no negative consequence. There are several lessons we can learn from the elephant and these too are used as its symbol: strength, wisdom, solitude, strong sense of loyalty to the family and intelligence. Other communities still consider the Elephant to be a strong symbol of luck. And thus the saying goes keep a lucky elephant at the door to your house so that you can get protection from bad luck.
Then comes the horse. The Hindu tradition gives the horse a very important religious meaning. The horse in the Hindu culture is the symbol of loyalty, respect and power. In Hindu mythology, the origin of the horse comes from the “Smoothie of the Ocean of Milk” or “Samundra Manthan” in Sanskrit. This is one of the fundamental myths of Hinduism. According to this myth the first horse called Uchaisravas, a seven-headed flying horse that is the ancestor of all the current horses. Uchaisravas is one of the nine sacred treasures that the gods made emerge from the milk of milk through their milkshake. Later the myth of the horse in the Hindu culture continues with the fight between Brahma and Surya. The god Brahma, creator of the Universe and Surya, the god of the sun, competed for the ownership and possession of the seven horses in charge of pulling the solar disk. In this way the horses are responsible for the passage of the sun throughout the day.
And finally the lion. They represent power, courage, pride, confidence. The Mauryan symbolism of the lions indicate “the power of a universal emperor (chakravarti) who dedicated all his resources to the victory of dharma”. In adopting this symbolism, the modern nation of India pledged to equality and social justice in all spheres of life.
All of these qualities can be found in humans, or protectng human values, thus the choice to make a composition of all of these rich meanings which are understood my litterate and illiterate people who understand hindu and indian culture.
Finally, I would like to adress the importance of color out of the realm of sarees but what it means to indians. In Indian culture, green represents a new beginning, as well as the harvest and happiness, while yellow stands for knowledge and learning. Gold represents wealth. Blue is a symbol of water, so it represents life and power. Red symbolises love, commitment, strength and bravery.
Different cultures and philosophies around the world have defined the “5 elements” of life. The system of five elements are found in Vedas, especially Ayurveda, the ‘Pancha Mahabhuta’, or “five great elements”, of Hinduism. The entire cosmic creation begins from the point of the Pancha Mahabhuta.
This piece is a representation of the five basic elements. All matter is composed of these five basic elements — panchamahabhutas — which inhere the properties of earth (pritvi), water (jala), fire (tejas), wind (vayu) and space (akasha).
The subtlest is space and grossest is earth with every perceptive sense. The body structure is made up of five elements, but the functional aspect is governed by three biological humours. Ether and air together constitute vata; fire and water make up pitta and water and earth create kapha. Within each person the doshas are continually interacting and with nature. This is why people possess a variety of differences in behaviour and vary in response to environment due to psycho-physio changes.
From a medical and Ayurvedic Stand-point these elements represent energy in matter. Vata, pitta and kapha are distinctly present in every individual and express themselves according to predominance of the Gunas or qualities of Sattva, Rajas and Tamas. Satvva, characterised by consciousness and clarity, is pure, free from disease and calm. It is responsible for the perception of knowledge. Rajas, the most active, has motion, stimulation and desires; ambitions and fickle-mindedness are a result. Tamas is characterised by disturbances in perception and activities of the mind; delusion, false knowledge, laziness, apathy and indolence are due to it. In Natya, the Sattva Guna is something invisible; but it gives support to psychological states and sentiments by means of horripilation, tears and similar other signs displayed in proper places and in harmony with the sentiments.
From a physical point of view these elements are what compose matter and mos importantly what compose the human body, mind and soul.
So considering that those who have believed in the caste system and still do also believe in the scriptures that talk about these elements. The idea here is to show that with this logic we are all made from the same sources but come with our individual qualities and flaws that creates human beauty. And knowing that we shall also end our lives in the same way and finish in the ether, the life cycle is the same for all human beings, no caste gets special treatment from mother nature, the highest caste (Brahmins) won't live longer than the Dalits so this puts all humans on equal grounds. Just to show that we all come from mother nature, birth, growth, evolution, death are not privilages to one group of human beings, we all have to go through it so why discriminate and segregate? How can one be superior to another when life offers us all the same rules. This is why for this one I chose the word "equality" to represent the tale of this piece.
The lotus is a very sacred flower in India, Shri Lakshi the godess of wealth, generosity, riches, prosperity, happiness and satisfaction is often depicted holding two lotusses in her hands and is always dressed in a sari and seated or standing in a lotus. She is the wife of Shri Vishnu in mythology. The raw symbol behind a lotus is that of a very beautifull living being that blooms amidst the mud and a dirty pond. These metaphors come from my childhood stories, as being in India I started to build a collection of "AMAR CHITRA KATHAS" — A historical and very didactical comic book collection representing all Indian mythology, litterature, tales and stories. So the lotus grows from the mud, then a leaf appears, and naturally with that support a lotus slowly blooms, henceforth in the same way a human being or a community that discriminated and not offered equal opportunities can still push itself, nourish itself and even under extreme vitriol if given the right tools and support from other, or collectively, they can bloom, grow, evolve as individuals and become stronger as a community. Growing out of the "mud" to get the sunshine and get the opportunity to become the best version of a human. That is to give place for evolution, not being just survivors of life, but living pro active lives that encourage growth in any way.
Then I added some magnolias inspired by the godess of creativity and education. Goddess Saraswati who is always clad in white, is considered as a symbol of purity and peace of mind. It is said Goddess Saraswati loves white and yellow coloured flower. Indian magnolia and marigold are yellow flowers that are offered to impress the Goddess of Wisdom and Knowledge. With these qualities humans as individuals or a community can grow with dignity. the way they wish not under duress.
The caste system discriminates, hence de-humanises, rips of every inch of dignity from any victim so flowers were the right choice to encourage that message of growth, evolution, prosperity and support. One gains back their dignity, or can retrieve it if one wishes to. The rest of the piece withholds mainly these flowers with just a few more and then it is all absorbed into the textures to make it seem like a whole. Hindus believe in reincarnation as a cycle until, like buddhism you attain nirvan then the cycle stops. In that cycle you become any living creature according to your karma and actions. Living creatures mean plants and trees too, not only animals. So thats why the metaphor seemed judicious. To conclude if you plant a seed, give it sunlight and water with the necessary care, like giving a human love and equal opportunities, education and basic humanity you grow from the earth, create a foundation, once you see the sunlight it will nourish you to grow a stem. Give that society/individual more water (equal opportunites, all forms of access to education and support) and the stem will become stronger. The bigger and thicker it gets the mor autonomous it becomes and slowly reaches and directs itself naturally to its core source of nourishment that is the sunlight. The community becomes bigger and bigger. Then once the stem is strong enough, leaves will pop up and give more access to absorb more nourishment and support. This is the story of this piece which represents an individual, a community or a society as a whole. Once the tree has leaves and can support itself, flowers can bloom, that shows a certain individual beauty on a tree. In the same way if people are treated with equal rights and dignity they can show their true color. Once it becomes a flower, fragrance will spread, the leaves fall and slowly in this long but natual process a fruit will emerge. A litteral form of nourishment, each individual can now share the support they once recieved. The fruits are picked up from the tree once ripe, others will fall and if not eaten will perish in the soil, give it strength and most of all add a new dozen of seeds. Hence a new generation grows, withholding with them the support of the past generations and support from around. And this is a cycle of evolution, growth and transmission of knowledge.
This piece is a more tamed down piece with one simple element repeating itself. It is an ever evolving flower. If you look at it in detail it has this animated feeling where there is a constant rotation. The flower is an abstract one representing a more modern take on the messages I would like to convey.
Like the title says it is more a pictural representation of a growing form which represents the community, each petal representing a human individual. The flower grows and grows and is placed over a powerfull green, which represents a powerfull beginning and a powerfull strong society. Like the image of a green farm giving food and wealth to the surrounding villages even though under the scorching sun & the drought, victory prevails with hard work and faith.
This piece is also the closest form to abstraction where as the others have clear understandable images, here I used 3D to depict a contemporary approach to the messages I was trying to convey. This every rotating flower that just seems to be able to grow leaves from all the ten directions. Referencing also to a form of geography as mentioned before with the green. So this is a demonstration of growth and evolution in the north, north-east, north-west, east, west, south, south-east, south west, above & below.
This piece is ispired directly fro the roads of India, when you see the shop stalls, packagings, posters, and hand painted typography, they have a tendancy to sometimes stretch the typefaces. So it is a direct reference to India in this visual sence. After the message is clear in the sentence itself.
Here I chose more of a color combination, red as an affirmative political color and green as one of the national colors of the indian flag. I would really like to put the accent on EDUCATION here. As long as people are not educated, the society won't evolve, or won't grow and change. It will stay afloat and simply not do anything. Of course for change things hae to move and there is discomfort for all classes and castes.
It is like changing a bad habit. When I say ignorance I am talking about the people that refuse change in the society, they seem afraid because they could loose their positions of power. And of course being ignorant makes you afraid of change, because had you been educated you would know or be able to oversee the obstacles and imagine something new, leaving place for the newer generations to develop their own identities free from castism.
Social reform is what society needs when it still expresses traits of discrimination, so this one shows people who have fought for equality and against the caste system. There are advocates for human rights who are victims of the caste system. Also people who managed to liberate themselves from the conditioning of their caste background, evolved and helped elevate their community to something more than just a burdened community with a lower caste title.
These people are recognisable to most indians as they have come out of the trenches to express their innovative and at the time contreversial opinions about the caste system. They symbolise faith and inspiration that one can liberate ones self from this imposed conditioning and can be free to do what they want in life and not what the system or the higher castes determine you should do. These inspiring people show that there is a way, even though tough, you can get your freedom as an individual, express yourself and be treated like an equal human.
The indian constitution was written in 1950 and Mr. Ambedkar helped officially create the lwas to make the caste system illegal. He is a very recognised persona, respected and even worshipped as he help a lot in terms of social reform.
This saree has a lot of it expressed in the title alone. The aim was to show different parts of indian culture, a culture rich and diverse for such a big population. Here we can see different elements that most of the hindus would recognize or could identify as a symbol of religious belief, marriage celebrations, temples, worshipping animals who represent gods & goddess.
Different clothing, the use of the saree, jewelery. Most importantly there is a human being with his anatomy shown. We can his whole body composed of a face, two arms, two legs, ten fingers and ten toes. Deeper into the human illustration we can see half of his body covered in skin and the other half dissecting what is under, so muscles, bones and organs. All this to say that in such a vaste country full of diversity, culture and traditions we as human beings, in this case as indians share the same actions, eat the same food, worship different gods under the name of the same religion, practice prayer and have the same anatomy.
So how can someone proclaim he is superior to another human being, how dare that person dehumanize someone to such a low level. Justice is needed in this culture that is shared, we are human after all, not less.
This is also a typographic one where the words speak for themselves. I have not written these sentences but have taken them form Dalit manifestations against brutality and discrimination. We all know that the caste system in based an a 3000 year old tradition, but initially it comes from the hindu religion. And India already having a divisive problem with religions, creating discrimination in the same religion just creates high levels of segregation. So this piece is also self explanatory and I wanted to put the accent on "Don't divide in the name..." is underlayered by DISCRIMINATION and under "Religion" is HATE. It is a bit of a strong statement but it's just to show what I as a designer and others observe, and by showing this maybe people who are concious about the hate that is created can see that they are missing the point of their practice. I am no one to judge, just looking at it through an objective lens from far away and observing. If religion is supposed to bring people together, here we are talking about hindouism where under the same religion people worship different gods but respect each other. Because the faith is the same, the goal is the same, the beliefs are the same with mild differences depending on the gods worshipped, so why discriminate and separate people that just want to practice their faith the same way ads you or others?
So here the word CONSENT was very important to me, as people born under the same religion are separated without their consent by the caste system which completely contradicts the sense of collectivity and the necessity of a belief or religion bringing people together.
According to the BBC© India's caste system is among the world's oldest forms of surviving social stratification. Here are a few historical complexities.
The system which divides Hindus (at nearly 1.094 billion counting in India only, comprising a full 78.9% of the country's massive population.) into rigid hierarchical groups based on their karma (in Indian religion and philosophy, the universal causal law by which good or bad actions determine the future modes of an individual’s existence) and dharma (the religious and moral law governing individual conduct and is one of the four ends of life) is generally accepted to be more than 3,000 years old.
How did caste come about?Manusmriti, widely regarded to be the most important and authoritative book on Hindu law and dating back to at least 1,000 years before Christ was born, "acknowledges and justifies the caste system as the basis of order and regularity of society".
The caste system divides Hindus into four main categories - Brahmins, Kshatriyas, Vaishyas and the Shudras. Many believe that the groups originated from Brahma, the Hindu God of creation. At the top of the hierarchy were the Brahmins who were mainly teachers and intellectuals and are believed to have come from Brahma's head. Then came the Kshatriyas, or the warriors and rulers, supposedly from his arms. The third slot went to the Vaishyas, or the traders, who were created from his thighs. At the bottom of the heap were the Shudras, who came from Brahma's feet and did all the menial jobs.
The main castes were further divided into about 3,000 castes and 25,000 sub-castes, each based on their specific occupation. Outside of this Hindu caste system were the achhoots - the Dalits or the untouchables.
For centuries, caste has dictated almost every aspect of Hindu religious and social life, with each group occupying a specific place in this complex hierarchy. Rural communities have long been arranged on the basis of castes - the upper and lower castes almost always lived in segregated colonies, the water wells were not shared, Brahmins would not accept food or drink from the Shudras, and one could marry only within one's caste.
The system bestowed many privileges on the upper castes while sanctioning repression of the lower castes by privileged groups. Often criticised for being unjust and regressive, it remained virtually unchanged for centuries, trapping people into fixed social orders from which it was impossible to escape. Despite the obstacles, however, some Dalits and other low-caste Indians, such as BR Ambedkar who authored the Indian constitution, and KR Narayanan who became the nation's first Dalit president, have risen to hold prestigious positions in the country. Historians, though, say that until the 18th Century, the formal distinctions of caste were of limited importance to Indians, social identities were much more flexible and people could move easily from one caste to another. New research shows that hard boundaries were set by British colonial rulers who made caste India's defining social feature when they used censuses to simplify the system, primarily to create a single society with a common law that could be easily governed.
So that was a bit of deep dive into the history of this discriminative system which is now illegal since approximatively ten years, but just go onto the web and right "Dalits manifestation" or other wordings around the inequalities of the system and you will come to see that lots of very recent articles will pop up. Even though "castism" has reduced drastically it is still present in different forms and it is an issue born from religion and tradition that I would like to adress. To resume the caste system as described above there is a structure to this system that goes as follows in order of prominence :
My mixed cultural heritage, half Italian and half Indian, has given me a double perspective. On one side, having spent much of my childhood in India and being raised in a predominantly matriarchal Indian household, I was quickly introduced to the beauty of Indian culture. At the same time, from my European positioning and reading about India's history, I'm able to stand back and observe issues of discrimination from a more objective viewpoint. More precisely, the discrimination engendered by the caste system. This is a system which has been abolished and is illegal according to the country's constitution, but has been so deeply engrained in people's minds and conditionings that it seems to still face many hurdles before it is fully broken free of. For example, on the whole people from different castes still don't mingle and intermarry, and there is still violence often toward Dalits. Even the fact that we still have names to classify people shows that the system is far from abolished.
The government has tried to put in place an affirmative action policy to benefit the Dalits, including announced quotas in government and educational institutions; for example, requiring mostly government establishments to employ 35% of Dalits in their company. Therefore, for castes to be recognised, the government has issued caste certificates for equality: although this is done with good intentions, it nevertheless perpetuates the issue. Even without these certificates, a person's caste is easily recognisable through their surname, and if there is any doubt a quick internet search will usually provide the answer, reducing the person to typically one of the castes.
The concept of the project is to acknowledge the problem and through the format of the sari communicate a message of equality and equal rights to humanity. Currently this system dictates the lives of people: from the day they are born in a certain caste there is usually no way up, they are trapped in the system unless they are strong enough to break through. Some do; the majority doesn't. And those who make it generate a lot of jealousy from the other « upper » castes.
So as there are four castes plus the fifth class of Dalits I had firstly decided to create a collection of five saris. This is not be construed as one sari per caste, which I feel would be an acknowledgement of the system, but rather this figure suggested the number of sari designs I wanted to create, as there is otherwise the potential for infinite variety. So to avoid this confusion and to free my creativity once a visual structure and system was in place I decided to make 8 sarees.
The goal is to have activists wear these saris to perpetuate this utopian ideal of equality and abolish the caste system which is legally already done but annihilate the caste system from the conditionings that are still very present in the minds of people following this tradition. It is a very dehumanizing attitude and my goal is to address the issue and raise awareness that these problems have a solution. This project proposes an activist solution which requires a proactive attitude towards the issue. No matter your caste, class or religion, if the issue concerns you or affects you directly or indirectly, the sarees are for you to wear!
As previously mentioned, growing up with my mother, who has been the main inspiration for this project, I have had the chance to see many saris throughout my life and I have come to greatly admire their aesthetic, and practical qualities. The word 'sari' means 'piece of cloth' which is worn as a garment for women either for daily use or for special occasions; so firstly, I can print long strips of cloth with no stitching as only folding is required, making it easy to produce with minimal waste of tissue. Secondly, the sari is already rich in cultural meaning, heritage and tradition and its generous proportions make it the perfect canvas to convey a statement. Finally, and most importantly, the sari transcends all socio-economic classes, being a form of clothing worn by everyone, and hence seemed the best vehicle to convey my message.
Although the caste system affects both men and women, as a designer I had to make a choice as to which of these to represent. Choosing the sari is my way of bringing the message to the people, and considering India is a male-dominated society in which gender bias is very present, empowering victims or survivors of the caste system and empowering women at the same time seemed like the right way to tackle the problem, in which the patriarchy plays a major part. In such a multilayered society women are at this vulnerable crossover point of both categories that are gender and caste, and although they are considered untouchable are still victims of rape. So empowering them through this piece of cloth felt like the right direction.
However, this is only the beginning of a larger project, and the designs and concept can be used as a blueprint to express the message on other forms of clothing in the future.
A sari is normally made from silk, cotton, or synthetic material with embroidery, silk screen prints or digital prints. Its length varies from 5 meters to 9 meters depending on the Indian state or type of sari you wear. On the sari, you will have three important sections on which to put the designs which are printed on one side only: the top and bottom borders (both being a full line going from one end to the other), to modernise the design; and the pallu at the end of the sari, which is the most expressive part and showcases most of the design. It covers approximately 30-40% of the sari so once wrapped around the person it shows on the front and back chest level. Under this piece of cloth woman wear a blouse similar to a crop top, and a petticoat which is like a long skirt covering the legs.
For this project, the idea is to produce digitally printed saris on light cotton for budgetary purposes, both for me as a student to produce, but also if I want the project to exist then this is a production method that will permit me to sell the pieces at a lower price to people who have lower incomes, so they become accessible to all. And for the blouse women can use t-shirts or crop tops as it is also for the newer generation, for them to wear a sari more comfortably.
The sari (often spelled ‘saree’), is a garment traditionally worn in India, Sri Lanka, Pakistan, Bangladesh and Nepal. It can be an heirloom passed down through generations, or a purely functional garment worn everyday. It’s seen on streets and runways, and has influenced fashion designers across the world. Much loved and yet often misunderstood, here are nine facts you might not know about the sari, as seen from India.
Traditionally, the sari has been defined as a single piece of unstitched fabric, often with heavier sections to allow it to drape correctly. Its border (akin to a hem) would be woven with a heavier density, as would its ‘pallu’ (the often decorative end piece).
But today, its definition extends to include textiles woven by mill or by hand, often with one consistent density. The term ‘sari’ has also evolved to become inclusive of contemporary materials, including cotton, silk, synthetic fiber and others. This latter point is contentious to sari ‘purists’; but the reality is that millions of women wear 100% polyester saris, most purchased for less than $10USD.
If you were to Google ‘how to wear a sari’, hundreds of videos would offer tips on how to perfectly drape your sari. Often people think there’s only one way to wear a sari – i.e the ‘Nivi’ drape.
But the truth is that there are hundreds of different ways to drape a sari. Most of the drape styles are regionally specific and – just like food and language in India – the drapes are a result of context, geography and function.
The sari is most commonly thought to be 9 yards in length. But given the various draping styles, saris often require different lengths for different drapes.
people think a sari is at risk of ‘falling off’ and use dozens of safety pins to secure it.
Indeed, safety pins can be used to feel more secure, but they are not actually needed.
In fact, when overused, safety pins often make the garment more rigid, which is not how it's supposed to be worn.
Wearing a sari is more akin to making a sandwich or sending an email than making a soufflé or launching a rocket. It has the appearance and reputation of being difficult to wear, but ask any one of the millions of women who wear one every day – it’s not. sari transcends socio-economic divisions and is seen as an egalitarian garment.
For those with no ties to the sari, the question of cultural appropriation often arises. It can't speak on behalf of all of India, but 95% of respondents in our survey suggested that Indians are open to anyone wearing the sari. Of course, with the proviso that it’s not in the context of a costume, and is worn with respect.
The sari was worn without a blouse and petticoat before the British Raj. During the prudish Victorian era, baring one’s chest or being blouseless was seen as improper, so the Raj promoted the wearing of blouses and petticoats with ruffled hems. The result? Even today, most people wear the sari with a blouse and petticoat. But none of the regional sari drapes actually require a petticoat, and many can be worn without a blouse.
Although current records in India don’t provide exact numbers, textile scholars and craft advocates are in agreement that sari-weaving comprises a sizeable portion of the handloom and embroidery sector in India. According to the Textile Ministry Annual Report 2016, current estimates put the number of craftspeople employed by the industry at 11 million.
For several years now, Western culture has been seen as aspirational, and this has had a huge effect on India’s sartorial choices. Especially in cities, more and more people are moving towards garments that are perceived to be easier to wear, including pants, shirts and the salwar kameez, with the sari reserved for special occasions.
However, many contemporary designers in India are experimenting with the sari. It remains a point of keen interest for many young designers – with new iterations and fabrications including steel, parachute nylon and ‘sari-dresses’.
India’s design community feels that this debate around tradition vs. change has been had ad nauseam, but most are also aware of how important it is to recognize this important shift in textiles and garment aesthetics.
As well as being purely functional garments, like many aspects of our clothes, saris are deeply connected to our memory and identity.
South Asia is a region of symbolic colors, which occupy a significant place in its people’s psyche. This is evident in the relevance of colors in their women’s sarees. The various shades and hues influence not just daily living but provide a framework for interpreting the future. Each saree color has a meaning based on caste, culture, religion, and belief. Red denotes courage.
White means purity—priests and their acolytes wear it. Green symbolizes life and happiness. Yellow signifies wisdom and peace. Blue represents masculinity, courage, stability, and determination.
Read on to discover the significance of the rest of the saree colors. Find out how these feature in the lives of people around the world with a South Asian heritage.
A Kaleidoscope of ColorIn a region as culturally diverse as South Asia, expressions of color bind the various perspectives, traditions, and lifestyles of each sector of society. Color symbolism influences every aspect of life, whether in jubilation, mourning, learning, working, socialization, or worship. It permeates politics, culture, religion, socioeconomic status, geographical disparity, local discourse, and international relations.
The various territories offer a kaleidoscope of color that provides insight into their residents’ daily existence. The colors of their women’s sarees denote a quintessential blend of historical, religious, and cultural values.
A Tribute to Cultural DiversityDue to the diversity of its population, South Asia has a multitude of representations and interpretations of color. These denote the sentiments of the region’s residents. Each saree color symbolizes divergent qualities, themes, and virtues.
While one color may occupy a significant spot in a specific location, it doesn’t enjoy the same status in another. Some nationally acclaimed colors originate from the spices indigenous to their regions.
Colors designate social, political, and economic status. Since the Vedic period (approximately between 1500 and 700 BC), the saree’s colors, patterns, and designs have represented the wearer’s merits, beliefs, geographic origin, and caste.
The Sanskrit term for caste is “varna,” meaning color. Each caste has its own traditional color, which denotes its level of importance. Indians still adhere to this caste-color association.
The varnas (castes) are:In a continent imbued with religious beliefs, colors have deep significance. Religious undertones coexist with life stages in the South Asian psyche, and a color represents each level. For instance, Hindu clergy cover themselves with white ashes to commemorate their spiritual rebirth.
Most colors trace their origins in deities’ mythical lives and powers. The attire of Lords Krishna, Vishnu, and Ganesha is yellow, symbolic of their wisdom. Lord Shani, the god of justice, divine retribution, and karma, is often depicted with black skin. Saraswati, the goddess of knowledge, is portrayed atop a white lotus, donning a white dress.
That’s why many South Asians believe that colors have the power to affect their physical, psychological, and mental states—rendering color definitions more profound. Hindu artists color their deities’ attire to glorify their qualities. They color their environment to spread cheer.
In Hinduism, color transcends purely decorative sentiment. For Hindus, the most sacred color is saffron because it burns impurities. For Muslims, it is green because it is associated with the Prophet Muhammad.
In South Asia and many parts of the globe, people let astrology and numerology rule their lives. Each morning, one picks her saree color according to the astrological calculations for that day. For instance, red on Tuesdays, green on Wednesdays, yellow on Thursdays, and black on Saturdays. Since estimates change, colors are not permanently attached to specific days.
The disparity in color perception between people in the western and eastern hemispheres is mired in history, culture, and religion. For instance, Christians and westerners acknowledge purple as the color of royalty. For Indians, it is red, and ochre denotes their nobility’s grandeur and wealth.
The colors in our environment affect us, but most of us are not aware of this. The symbolic meanings of colors vary with each nation and its culture. In South Asia, colors influence people’s thoughts and decisions, such as deciding what to wear for the day, including sarees. Women choose saree colors based on their moods.
South Asia is a region steeped in tradition, culture, and a wealth of history. Their artisans, laborers, saints, warriors, revolutionaries, nobility, politicians, socialites, and even ordinary folk who have journeyed through its illustrious past have all played significant roles in establishing how we perceive colors today, including those gracing sarees.
Red is a celebratory color. It commemorates a couple’s union. It symbolizes love, sensuality, and passion. That’s why it features prominently in auspicious occasions, such as weddings, festivals, and births. As red also signifies chastity, it is the color of choice for brides. After the wedding ceremony, the bride adopts a red spot on the forehead called “bindi,” which cements her marital status. When she dies, her family wraps her in red fabric for cremation.
As red also depicts dominance, it empowers the saree wearer and draws attention toward her. It’s no surprise that extroverts and A-type personalities prefer red. Pairing a red saree with a gold top amplifies the look. To tone it down, use a silver blouse instead. Accessorize with silver or gold jewelry.
Red is associated with Durga, a Hindu goddess with a red tongue, red eyes, and a blazing image. That’s why devotees use it extensively in prayer rituals. Worshippers throw red powder on deities’ statues during prayer ceremonies and phallic symbols because red is the color of Kshatriya, the warrior caste. Designers dress charitable, brave, and protective deities in red.
Red also symbolizes fertility and prosperity because it is the color of the clay that produces spices and harvests, which in turn, improve lives.
Orange attracts attention and energy like the color red, except it’s more sedate. It signifies freshness and brightness. Not all skin tones can carry this color, but for those whose complexions can pull it off in their clothing, it helps put them in a sunny disposition.
According to CNN’s Colorscope report, a series exploring color perception across cultures, many Eastern religions consider orange a sacred color. In Hinduism, orange represents fire and virtuosity. That’s why their monks wear orange robes. Buddhist ones too.
Hindus consider saffron the most sacred color. Like orange, it represents purity and fire (because fire burns impurities). Since orange also signifies religious abstinence, holy people and ascetics have adopted it. Wearing the color denotes the quest for light.
Yellow denotes inspiration, intelligence, knowledge, positivity, light, and warmth. South Asians believe it offers the same curative properties proffered by the sun. At spring festivals, people wear yellow outfits and eat yellow-colored food.
Wearing yellow rebalances the chakras and revitalizes the mind. It banishes depression and loneliness. Having shades of yellow and gold in one’s surroundings instantly perks up the mood of everyone in the vicinity.
In the same vein, women who wear yellow sarees tend to be happier. Single women wear yellow to attract partners and to fend off evil spirits. Yellow sarees are excellent choices for daytime functions. The best way to showcase a yellow saree is to pair it with an embroidered blouse.
A woman wears a yellow saree seven days after her child’s birth to spiritually celebrate this auspicious event. During this period, the new mother honors one or several deities in Pūjā, a Hindu prayer service ritual. Pūjā is a Sanskrit term meaning honor, worship, and reverence.
Yellow sarees are emblematic of sanctity, asceticism, meditation, and piety. That’s why women wear them in prayer ceremonies. The Sadhus and those who relinquished their caste and families embrace the color while adopting a spiritual existence to avoid the eternal cycle of rebirths.
Yellow is the color of turmeric, an essential spice in South Asian cuisine derived from a plant of the ginger family. Locals use it for coloring and flavoring food. It is also a fabric dye and an indispensable herbal ingredient applied to soothe the skin.
Turmeric is used to wash and purify the bride on the first day of a Hindu wedding. After this cleansing process, she wears a yellow saree. This practice is particular to the Telugu wedding ceremonies of non-Brahmin communities. (The Telugus are people who live primarily in Andhra Pradesh, Telangana, and other sectors of southern India.)
Green is comforting, relaxing, stress-relieving, and invigorating. Wear it to revitalize your energy. As green also denotes stability, prosperity, and fresh beginnings, choose it for your saree when starting a new venture. A green saree with gold decor is ideal for parties and outdoor socials, as it encourages fellowship and solidarity in gatherings.
A large percentage of South Asia’s economy is agricultural, so locals associate green with harvest time, spring, fertility, nature, and the outdoors. It denotes a gesture of caring for the environment. South Asians regard it as a manifestation of the Supreme Being or God. It represents authenticity, harmony, and trust. Maharashtrians equate green with life and happiness. That’s why their widows don’t wear green.
Green is the color of the Hindu Vaisya caste, while Muslims consider green as their revered color. In the Deccan plateau’s central and south sections, the women wear green wedding sarees instead of yellow because, in that region, their term for green is similar to yellow.
Blue is the color of tranquility. People have discovered that the color lowers blood pressure and loosens tight muscles. Mothers use it to pacify restless kids. While it is a calming color, it also spells solitude.
If you feel agitated and reluctant about attending an event, select a sky blue saree. If you want to be comforted, pick Prussian blue or indigo. If you’ve been invited to an art exhibit, choose turquoise. Pick an electric blue saree embedded with crystals or dotted with sequins if you want to uplift sagging spirits. An aquamarine saree with a snazzy cutwork top is a definite scene-stealer.
Lords Krishna and Rama, two of India’s favorite deities, are depicted as blue-colored. It’s because blue represents masculinity, courage, tenacity, strength of character, and the stamina to deal with challenging situations—all qualities of these gods, who devoted their lives to eradicating evil and preserving the human race. Blue is the exiled color of the Sudras, the working caste. In ancient times, high-caste Hindus avoided wearing and using blue because they considered the fermentation process for creating the indigo dye as ritually impure. Most Hindus then regarded both blue and black as ill-omened colors, for they reflected misery and portended misfortune.
After the mid-19th century, this concept was abandoned. Women from all socioeconomic levels started wearing blue and black sarees. Older married women, particularly those living in East India, used blue and black decorative elements on their white sarees. In West India, the tribals and people from the lower castes wore blue outfits as protection against the evil eye.
These days, blue is a favorite region-wide among saree wearers and designers alike. Even widows and older women, who traditionally wore pure white sarees in mourning and at funerals, now wear modern sarees in various understated shades of black, blue, and green.
Pink is the universal color of femininity. It is associated with romance and contentment. That’s why a pink saree is an excellent choice for a daytime shindig or a date. Accessorize pink sarees with delicate jewelry.
People who wear pink are typically people-persons. They are warmhearted, compassionate, and likable.
Black is the all-time favorite of designers worldwide. It represents power, sincerity, solemnity, integrity, elegance, and decorum. Its versatility ensures that it goes with everything and is suitable for all manner of functions.
Black is the go-to color for formal occasions, awards, ceremonies, business meetings, and political affairs. Black sarees are de rigueur for evening wear at black-tie socials. Conversely, people wear black apparel to command respect and compel subordinates and potential business partners to take them seriously. So, black sarees are crucial for job interviews or when competing with colleagues for promotion.
In the old days, people wore black to convey sorrow and grief. In ancient India, black had negative connotations, such as darkness, negativity, sterility, undesirability, anger, apathy, lack of energy, and misfortune. Since black is emblematic of evil, people also used it to annihilate evil.
Black figures prominently in ancient Indian customs. One of these is the practice of nazar utarna (evil-eye protection). It involves placing a tiny black dot of kohl below the ear, on the side of the forehead, or on the chin of a baby to protect it from the evil eye. The logic behind this is that the black spot will make the child ugly, rendering him or her unpalatable to demons.
Gone are those days of eschewing black. Now, almost everyone and their grandparents wear black to appear chic. And it works!
In science, white, the absence of color, is a result of the reflection of wavelengths of visible light. In Hinduism, it is a mixture of seven different colors, signifying a portion of each one’s characteristics.
South Asians view it as the embodiment of innocence, simplicity, solace, spirituality, and serenity. It is the opposite of red, which represents disorder and brutality. The latter notion may be in direct contrast to the positive characteristics of red mentioned above, but in any society, there are multiple interpretations of concepts, often contradicting one another.
White signifies purification and new beginnings. If you want to rid your life of disenchantment and regret, wear white. Slipping on a white saree is like painting on a blank canvas. You get to start from scratch. With the donning of a white saree comes the adoption of a fresh perspective for the future.
In Hinduism, white is the color of mourning. In the past, white was the sole color widows were allowed to wear. When widows wore white then, they extricated themselves from the enjoyment of mixing with their communities. They denied themselves the usual luxuries of life. This was an obligatory act of self-sacrifice that society imposed on women who not only lost loved ones but were also forced to go into exile.
In northern India, widows still customarily wear white sarees sans any colored ornamentation. To be fair, widows weren’t the only ones who were compelled to wear white. It was customary for all attendees of funerals and death anniversaries to wear white as well. And people are expected to wear white garments during rituals like pujas (prayer services).
The Brahmins and other members of the upper castes have adopted white as their official color. It was because they believe that any type of dyeing is impure. That’s why we see them wearing primarily white. Yet, in southern and western India, traditional Brahmin sarees are dyed in vibrant colors. Ascetic Svetambaras of the Jain sect also stick to white-only clothes.
In terms of socials, white sarees are appropriate for daytime get-togethers and festivals. To add interest to a solid white outfit, go for contrast. Team your saree with a black choli or a cropped top in any dark hue.
In Hinduism and Buddhism, violet represents the seventh primary chakra in tantric yoga tradition, the crown chakra (aka Sahasrara). Their scriptures say that this is where the soul separates from the body when a person dies. Scripture writers disagree among themselves as to the exact location of this chakra. Some say it is located at the top of the head. Others say it is based beyond the physical body.
According to the education resource, “Classroom,” purple denotes wisdom, tranquility, and union with God in Hinduism. In Buddhism, the bud of the purple lotus flower (aka the mystic lotus) symbolizes the human heart before it reaches discernment. When in full bloom, it signifies the principles of Buddha.
Hinduism is the world’s oldest religion, according to many scholars, with roots and customs dating back more than 4,000 years. Today, with about 900 million followers, Hinduism is the third-largest religion behind Christianity and Islam. Roughly 95 percent of the world’s Hindus live in India. Because the religion has no specific founder, it’s difficult to trace its origins and history. Hinduism is unique in that it’s not a single religion but a compilation of many traditions and philosophies.
Hinduism BeliefsHinduism embraces many religious ideas. For this reason, it’s sometimes referred to as a “way of life” or a “family of religions,” as opposed to a single, organized religion. Most forms of Hinduism are henotheistic, which means they worship a single deity, known as “Brahman,” but still recognize other gods and goddesses. Followers believe there are multiple paths to reaching their god. Hindus believe in the doctrines of samsara (the continuous cycle of life, death, and reincarnation) and karma (the universal law of cause and effect).
One of the key thoughts of Hinduism is “atman,” or the belief in soul. This philosophy holds that living creatures have a soul, and they’re all part of the supreme soul. The goal is to achieve “moksha,” or salvation, which ends the cycle of rebirths to become part of the absolute soul. One fundamental principle of the religion is the idea that people’s actions and thoughts directly determine their current life and future lives. Hindus strive to achieve dharma, which is a code of living that emphasizes good conduct and morality. Hindus revere all living creatures and consider the cow a sacred animal. Food is an important part of life for Hindus. Most don’t eat beef or pork, and many are vegetarians. Hinduism is closely related to other Indian religions, including Buddhism, Sikhism and Jainism.
There are two primary symbols associated with Hinduism, the om and the swastika. The word swastika means good fortune" or "being happy" in Sanskrit, and the symbol represents good luck. (A diagonal version of the swastika later became associated with Germany’s Nazi Party when they made it their symbol in 1920.)
The om symbol is composed of three Sanskrit letters and represents three sounds (a, u and m), which when combined are considered a sacred sound. The om symbol is often found at family shrines and in Hindu temples.
Hindus value many sacred writings as opposed to one holy book.
The primary sacred texts, known as the Vedas, were composed around 1500 B.C. This collection of verses and hymns was written in Sanskrit and contains revelations received by ancient saints and sages.
The Upanishads, the Bhagavad Gita, 18 Puranas, Ramayana and Mahabharata are also considered important texts in Hinduism.
Most scholars believe Hinduism started somewhere between 2300 B.C. and 1500 B.C. in the Indus Valley, near modern-day Pakistan. But many Hindus argue that their faith is timeless and has always existed.
Unlike other religions, Hinduism has no one founder but is instead a fusion of various beliefs.
Around 1500 B.C., the Indo-Aryan people migrated to the Indus Valley, and their language and culture blended with that of the indigenous people living in the region. There’s some debate over who influenced who more during this time.
The period when the Vedas were composed became known as the “Vedic Period” and lasted from about 1500 B.C. to 500 B.C. Rituals, such as sacrifices and chanting, were common in the Vedic Period.
The Epic, Puranic and Classic Periods took place between 500 B.C. and 500 A.D. Hindus began to emphasize the worship of deities, especially Vishnu, Shiva and Devi.
The concept of dharma was introduced in new texts, and other faiths, such as Buddhism and Jainism, spread rapidly.
Hinduism and Buddhism have many similarities. Buddhism, in fact, arose out of Hinduism, and both believe in reincarnation, karma and that a life of devotion and honor is a path to salvation and enlightenment.
But some key differences exist between the two religions: Buddhism rejects the caste system of Hinduism, and does away with the rituals, the priesthood and the gods that are integral to the Hindu faith.
The Medieval Period of Hinduism lasted from about 500 to 1500 A.D. New texts emerged, and poet-saints recorded their spiritual sentiments during this time.
In the 7th century, Muslim Arabs began invading areas in India. During parts of the Muslim Period, which lasted from about 1200 to 1757, Islamic rulers prevented Hindus from worshipping their deities, and some temples were destroyed.
Between 1757 and 1947, the British controlled India. At first, the new rulers allowed Hindus to practice their religion without interference. But later, Christian missionaries sought to convert and westernize the people.
Many reformers emerged during the British Period. The well-known politician and peace activist, Mahatma Gandhi, led a movement that pushed for India’s independence.
The partition of India occurred in 1947, and Gandhi was assassinated in 1948. British India was split into what are now the independent nations of India and Pakistan, and Hinduism became the major religion of India.
Starting in the 1960s, many Hindus migrated to North America and Britain, spreading their faith and philosophies to the western world.
Hindus worship many gods and goddesses in addition to Brahman, who is believed to be the supreme God force present in all things.
The caste system is a social hierarchy in India that divides Hindus based on their karma and dharma. Many scholars believe the system dates back more than 3,000 years.
Many subcategories also exist within each caste. The “Untouchables” are a class of citizens that are outside the caste system and considered to be in the lowest level of the social hierarchy. Today the caste system is illegal and we dont call them untouchables anymore but Dalits, the discrimination system still continues in the mind of people.
For centuries, the caste system determined every aspect of a person’s social, professional and religious status in India.
When India became an independent nation, its constitution banned discrimination based on caste.
Today, the caste system still exists in India but is loosely followed. Many of the old customs are overlooked, but some traditions, such as only marrying within a specific caste, are still embraced. And like any tradition it will take time to instore a new era of caste free thinking as people from the same castes often stay with one another and don't mix much. There are still caste certificates which contradicts the law of abolishing the system and we can also recognize castes by looking up the surname of people on the internet.
Hindus observe numerous sacred days, holidays and festivals.
So this is a very brief into this very old religion which represents nearly 80% of the Indian population, so around 1 billion people in India.
The creative process was very interesting, it demanded a form of journalism at first, and a lot of discussions with aunties, uncles, cousins, friends from India and also people who are well educated on the subject concerning Dalits. So the project started with a lot of information hence a very dense and multilayered design. The tools I used in the beginning were very tech-related, with machine learning and other forms of image processing and abstract 3D floral forms. The medium approach was inspired by poster designs. Quickly what popped out was a very European "plakatif or posterish" approach also with the contemporary typography choices. So that's when things became more clear in terms of narrative and what form the project would take. it was obvious that these sarees are being designed and made for people in India who live in this daily context of discrimination and not for the west. And wearing one of these sarees is an act of power, activism and courage against this illegal caste system. So from then onwards inspiration came from mythology, religions, culture and traditions of India put into a modern context whilst keeping an "old school"(with a special choice of colours) design look which was more adapted to the project and India's designs.
Given that the project does not want to acknowledge any caste in the sense not make one saree per caste, but ideally recognises everyone as equal and wants whoever feels concerned about the issue can wear it. The name of the project is "Annihilate the caste system". Never do I mention that one caste is bad or good I only inform on the website of the order of the casts and who the victims of the systems are, mostly the Dalits, all in all, I just do not want to acknowledge it and I consider that whom every is invested in affirmative action and change will wear these saris. As opposed to what the government is doing by handing out caste certificates which just perpetuates the issue. So they are not only for Dalits but also for other castes and Indians in general. Even though Dalits are the biggest victims here if the people from the upper castes who still live by this system start to support a new era of change, they too should be able to wear these saris and also become activists in their own right.
So the design process was very difficult at first, but the saree was the right choice because it is one of the only garments that transcend all socio-economical classes. A traditional garment that was worn 2000 years BC So worn by everybody in India, rich or poor, young or elderly, by all religions & from all states. So firstly, to find the right textile and process it was great because it is a strip of cloth so it generates minimal waste and minimal stitching. Silk, polyester, embroidery, silkscreen printing or digital printing are the main printing processes used. After discussion with some people in India about my design choices, digital printing was the way to go given the level of detail and complexity in the designs and also the budget. Not only for production but it was also thought through that every socio-economical class should be able to purchase such a saree. So I went for digital printing on "Cotton Voile (77g/m2)", this choice was made after multiple trials on different kinds of cotton with the precious advice of my mother who explained to me the reasons for which cotton would be most pragmatic for Indians to use. So this one was the best choice in the big realm of kinds of cotton that they had proposed to us because it is very light and nearly transparent if put through light. And the choice is that sarees should be comfortable mostly worn in South Asian countries, for this project India, with high temperatures so it has to be breathable and cooling. And the digital print renders very well on this light cotton. So the choice was right and tested.
Finally for the process, here I will talk more from a technical stand-point as the stories about each piece are explained in the project descriptions. I had the constraint of a large format and the idea was to use images of elements that made a narrative sense. So there was firstly a pixelation issue as we are talking about 500cm × 115cm. So I decided to put all the images (that came in very poor sizes like 300 pixels of width) to a certain size and an unreasonable resolution (very high), accepting any form of pixelation as there was a processing plant. So first I made the images big, then I put them in bitmap mode with a sort of half tone processing which separated the images into dots and then gave each image their own monochromatic colour for meaning. From there the images lacked identity and also needed to be cohesive to be able to create a system for the whole collection. So there had to be a certain visual language translated systematically over the eight tissues. And also if I wanted the collection to grow I have reference points that preserve the identity of the project. So from there onwards, I created a custom halftone texture by designing crossing sinewaves — which are a very direct response to the issue of crossing cultures, sharing points of view and not discriminating but mixing, so this was a small message on a subtle level — that was absorbed into the bitmap texture of each image. Then on top of all the sarees was a layer of saree patterns in the form of squares or pixels with a little glitchy texture. Then to not have just flat spot colours on the background with these textured elements dropped over, as it felt very bland to the narrative, a whole wavy texture was added on the surface to bring all the elements together and henceforth all sarees became much more cohesive and part and parcel of a whole. Then what consolidated the whole structure and system of the collection was the typography structure. This is the final layer that puts the cement onto the system and defines the identity of the collection. I chose a neutral modernist typeface called "Continental" which worked very well for Latin characters and then a modernist sans serif (or non-calligraphic) Devanagari font for translations in Hindi. The two fonts needed to have the same or a similar level of contrasts typographically speaking. Given that India is such a big country and that there are so many languages spoken, English is the most spoken and then Hindi therefore I chose to put English first and then Hindi.
Also, a very important note on the designs of the project is that they are very illustrative, the reason behind this is that I wanted to consider everyone, people who are illiterate (who don't have access to education) but who understand the imagery and can create their narratives through the symbolism and iconography of their faith and beliefs. People who are literate and also more analytical people who can create their own stories by analysing what they see.
So on the top left corner in the title of the saree. The bottom left is the whole series project name. In the centre a non-rhyming poem about the caste system. Then on the bottom right in English and Hindi a single word expressing a word taken from anti-caste manifestations. and finally above that laws from the Indian constitution reminding the illegality of such a system, in English and then on top in Hindi. The positioning of these elements were very important and calculated so that we could see the poem and words most importantly. The rest is secondary so it is seen if the person wearing the saree unfolds it in a certain way. Also to be noted as the saree has many folds, the poem was written in a structure that each phrase or sentence is independent from the poem as a whole so depending on the way the saree is worn and the height of the person these elements can move differently so we see different parts of the poem.
These sarees are a new modern take on this traditional garment and are made for the younger generations too, for them to wear this iconic strip of cloth proudly with an activist tone encouraging them to keep in touch with their roots but also acknowledging that traditions have to evolve and some even have to radically change. It is even shown in the photos that we have used crop tops for more relaxed wear and the petticoat (a long skirt that is normally worn under) is not mandatory. So for change we can do that by actively participating instead of ignoring the issue if we feel concerned by this issue. But it is good to see that the government are already taking action or at the least trying but it is going to be a slow process but affirmative action is already a good start to any form of discrimination. But people who witness caste violence in India simply know that if it is there, something is to be done.
To conclude, there was also the ecological questions that came up, using a strip of cloth meant minimal waist but I also found a distributor that respects and has a GOTS certificate, meaning that thw raw cotton farms have a minimal water use policy, so it is a closed cicuit. No heavy metals, chemicals or GMOS. Only organic additivs added so that the cotton is completely biodegradable. So the raw cotton coms from farms in Pakistan, and then the rest of the process, meaning bringing the raw form of cotton to tissue is done all in Poland, where the printing is done too. The standard in terms of anti-pollution are very high and trustworthy. So the company really tries to watch their carbon footprint. Also while sending a package 1m2 of forest is planted.